Colgate 🪥

Enhancing Dental Care

Colgate 🪥

Enhancing Dental Care

Colgate 🪥

Enhancing Dental Care

A whole new AI- powered treatment planing platform to ease dentists' workflow.

Timetime

2022 (6 months)

Role

Lead UX designer

UX Strategy

UX Strategy

UX for patient creation, 3D workspace

UX for patient creation, 3D workspace

Hi-fi prototype for 3D workspace checkout flow

Hi-fi prototype for 3D workspace checkout flow

Team

👩🏻‍🦳 Catherine (Director of UX)

👱🏻‍♀️ Deejay (Project manager)

👨🏻‍💻 Frank (Machine learning expert)

👨🏻‍💻 Ray (Developer)

Overview

Problem

General dentists currently lack specialized tools for creating straightforward orthodontic treatment plans, often resulting in unnecessary referrals to orthodontists, which delays treatment and increases patient costs.

Solution

Develop an intuitive workflow and interface that enable dentists to efficiently manage basic orthodontic treatments in-house, thereby enhancing care and reducing patient inconvenience.

Deliver a simple, efficient, and comprehensive workflow to streamline the treatment planning process and reduce the learning curve for orthodontists.

An awesome collaboration opportunity

As a company specializing in providing support services for orthodontists, we seized an opportunity to collaborate with a world-class dental products company - Colgate to serve dentists. While both professions involve treating teeth, their objectives differ. How often have you heard your dentist suggest, "I recommend seeing an orthodontist for a perfect smile," even if it's just a matter of 2-3 misaligned teeth? Imagine a platform that aids dentists in formulating orthodontic plans for less complex cases – wouldn't that be beneficial for both dentists and their patients?

Technologies that we can offer

The reason we got chosen for this project is the technology and features we already developed.

How we be blend into the flow

This is a project that will involved multiple platforms and technologies.

The Journey map for the overall experience where uLab only took the parts related to treatment.

Key feature that will be designed by uLab

Patient profile

Patient creation
Patient management

Treatment plan creation

Create treatment plan
Review treatment plan

Order aligner

Consent
Order

How to enable dentists to efficiently manage basic orthodontic treatments in-house?

What users are expecting from us?

Developing well-defined personas is crucial for this case study to ensure that the platform is designed to meet the specific needs, preferences, and workflows of target users.

Main user

Brenda will responsible for patient creation and management, generate plan for dentist's to review and also be the one order aligners for patients.

Main user for 3D workspace

Andrew will be the one interacting with plan review and plan modification.

Brenda and Andrew want

Efficiency of workflow

Quality of treatment plan

The user flow

I created the user flow to better understand experience for users and how may we guide them through the various stages of treatment planning.

The initial user flow

Prospected patients will be stopped once they don't match the qualification.

Revised user flow with collaboration between teams

With feedback from marketing and tech teams, I realized there could be a better way for patient retention.
The platform will categorize prospective patients based on whether their orthodontic issues are temporary or permanent, allowing dentists to save cases involving temporary health conditions and resume treatment planning once those issues are resolved.

Explorations

Before commencing the design process, it is crucial to explore various design styles and approaches to determine the most suitable design direction. I responsible for the below 3 parts' design and explorations.

Home page

Start with dashboard

Pros:

At a glance overview
Data visualization

Cons:

Information overload
Easy to be distracted
Oversimplification of data

or

Start with patient list

Pros:

Quick access to patient information
Easy progress tracking
Efficient workflow

Cons:

Potential privacy concerns
Limited information visibility

Chosen for efficiency!

Easy for user to quickly track patient status and find the case right away.

Qualification screening

Ask question after basic information filled

Pros:

User get basic information of patient and can be used as a potential treat.

Cons:

User have to fill some information first.

Chosen for less effort needed from user.

Less input required before start qualification screening.

or

Ask question after all information filled

Pros:

User get the full information of the patient and can be saved for future use.

Cons:

A lot information are required, including uploading photos, x-rays, which may take 10 -15 mins.

3D workspace

With the help of AI technology, a treatment plan will be generated automatically first. Then user can use the 3D workspace to review and modify the plan. After carefully talk with product manager and the machine learning team, we decided to include five main things inside the workspace.

Tools inside panel on left

Pros:

At a glance overview
Data visualization

Cons:

Information overload
Easy to be distracted
Oversimplification of data

or

Tools on top and info panel on right side

Pros:

Quick access to patient information
Easy progress tracking
Efficient workflow

Cons:

Potential privacy concerns
Limited information visibility

Chosen for better interaction mode

Easy for user to quickly track patient status and find the case right away.

The wireframe

I created the mid - fidelity wireframes that can be used to conduct usability tests with our dentists and assistants.

Click here to check the test prototype

Feedbacks I got leads to iterations

Me and my team together interviewed 9 dentists and their assistants with the prototype through zoom. We got even more confident with the service provided to these specialists after conversation since they believe we solved the problem they're facing right now. But there always be some feedback that help us to bring the design to a even better level.

But there always be some feedback that help us to bring the design to a even better level.

01 . Too much information required - this is not a patient management tool

Rx inside 3D workspace

OLD

Smart Rx was one of the feature we have when user feel they need some help during auto treatment in 3D workspace.