Ziggurat Technologies 📱

An intelligent trading assistant app

Ziggurat Technologies 📱

An intelligent trading assistant app

Ziggurat Technologies 📱

An intelligent trading assistant app

Redesign the stock recommendation experience

Redesign stock recommedation

Redesign the stock recommendation experience

Timetime

2020 (3 months)

Role

UX designer

User interview

User interview

User flow and wirframes

User flow and wirframes

Hi-fi prototype for 3D workspace checkout flow

Hi-fi prototype for 3D workspace checkout flow

Team

🧔🏽‍♂️ Sia (Founder)

👩🏻‍🎨 Anna (UX Designer)

👩🏻‍💼 Ann (Marketing)

Overview

Problem

Zivolve has successfully attracted users with its promise of simplified trading opportunities, feedback reveals that its stock recommendation interface is not intuitive

Solution

Refining Zivolve's user experience to make investment decisions more accessible and user-friendly for novice investors.

Deliver a simple, efficient, and comprehensive workflow to streamline the treatment planning process and reduce the learning curve for orthodontists.

Good intention, bad UX

The stock market is full of mystery, especially for people who have limited knowledge of stock analysis. Decision-making during investment could be a painful process for them. Zivolve aims at providing optimal trading and investing opportunities to help ease the decision-making process during stock trading. Although the beta version of Zivolve already attracted thousands of users by the concept, they found the experience of stock recommendation is not intuitive and difficult to use.

The stock market is full of mystery, especially for people who have limited knowledge of stock analysis. Decision-making during investment could be a painful process for them. Zivolve aims at providing optimal trading and investing opportunities to help ease the decision-making process during stock trading. Although the beta version of Zivolve already attracted thousands of users by the concept, they found the experience of stock recommendation is not intuitive and difficult to use.

How can we deliver a design that enables novice users to intuitively leverage Zivolve's optimal investment opportunities through an easy-to-use stock recommendation experience?

Let's find out which part confused user

I talked with 6 active users who found this app is useful and helpful. But there are definitely some pain points that they're experiencing.

User complains and feedback collected during user interview

Key takeaways

Home screen

Main feature are listed vertically on home screen. It is so hard to switch between different features.

Stock analysis

Stock analysis is great and useful! But the way it shows make user feel hard to read.

Top picks

Top picks is used a lot by uses. However, this excel-looked interface didn’t provide intuitive information for users.

Search engine (filter)

Too much search switches and terminologies. Without any tutorials or guidance, user found it is hard to understand.
And “Search engine” doesn’t make sense to them

Let’s tackle the pain points one by one

I explored possible solutions for the pain points mentioned above.

Home screen - easy fix

Use the common navigation tab for user to access feature more easier.

Stock analysis - focus on important things

To enhance the intuitiveness of the stock recommendation experience, especially for novice users, I implemented the use of charts, figures, and other visual aids to illustrate stock analysis.

Top picks- make it easy to scan

To enhance the stock recommendation experience, instead of presenting stocks in an Excel-like list that can be overwhelming, I redesigned the interface to display each stock as its own distinct section. This sectional layout allows users to easily scan and read information about individual stocks, providing a more intuitive and user-friendly approach to exploring investment opportunities.

Search engine - better way searching

Istead of using all toggle buttons, checkbox and radio button are better choice for apply fiters.

The wireframe

I was responsible for creating the wireframes of main screens for 5 features.

Testing and iteration

Due to the time limits and budget, looking for real users for testing is not possible at that time. Thus, I decided to do internal tests with employees from different departments.